Our Story

After a once bustling career in real estate development sales, the inspiration for Lily & Cole emerged after the arrival of my two precious girls, Lily & Audrey. As a mother, I found immense joy in curating a space filled with beautiful and versatile neutral essentials for my little ones. The desire to dress them in enduring, high-quality clothing that could be passed along to our future children along with simplifying their wardrobes to effortlessly mix and match was born.

 

Amidst the search for these timeless pieces in the Canadian market, the realization struck; these were not easy to find—now was the perfect moment to create Lily & Cole. This brand is not just a culmination of dreams but a dedication to providing families with quality, minimalist essentials that stand the test of time and elevate the everyday. 

Our Vision

At Lily & Cole, our vision is a harmonious blend of heirloom-quality clothing and timeless neutral essentials. This commitment is woven into both Lily & Cole, our exclusive label, and our carefully curated collection tailored for today's modern families.

In the whirlwind of new motherhood and the transition to parenthood, we believe that simplicity and quality pieces not only ease the journey but also transform everyday moments into something truly beautiful. Lily & Cole is here elevate your experience of parenting, offering simplicity, quality, and beauty in every cherished piece. Welcome to a world where the extraordinary resides in the simplicity of the everyday.

Featured collection